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包裝制品设计着重于特定的消费對象
2014-11-11 10:46:15 作者：来源：評論：0 點擊：

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　　包裝制品主要用于具有特定消费群的化妝品包裝設計.并能通过包装画面的形象使消费者感到这件産品是专门为自己设计的，能巧妙把握消费者的心理特点.对特定對象的年龄.性别.职业等.处理上要有更加典型性的表现.首先.在化妝品包裝設計上可以塑造一個具有獨特魅力的形象或具有象征性的形象.

　　如:在女性用的化妝品上.常常會出現一些青春美麗的形象來吸引消費者.如:’力士’香皂.用的是國際影星金絲姬、張曼玉等名人形象.其次.在化妝品的包裝設計上也可以用抽象的.間接的手法把握消費者的心理.可以通過線條、色彩.格調來進行區分.如:女性化妝品的包裝設計.多以圓潤.秀麗.輕巧的瓶體造型和具有女性特征的柔美線條.輕松、飄逸.灑脫的字體和淡雅.柔和、溫馨的色彩.表現出一種典雅的女性美感.如:日本‘資生堂‘香水的系列包裝設計.它不同的瓶形都是以極具女性魁力的線條構成的.如同一群婀娜多姿的少女.姿態優美.令人心醉.充滿了女性的魅力.

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