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錦盒設計作爲一種重要的文化現象
2014-11-04 09:53:14 作者：来源：評論：0 點擊：

　　錦盒包裝

　　錦盒設計作爲一種重要的文化現象，已成为人类经济活动中的自觉行为，在其发展过程中已由过去的産品包装升华为当今的文化包装.融工业生产、科学技術、文化艺术、民俗风貌等多种元素为一体的包装，不仅可以保护、宣传商品，更可以促销商品和提高商品的附加价值.月饼錦盒包装设计是一门以品牌，文化为本位，以美学、形式为基础，以工艺为导向的设计，我们应该把月饼錦盒包装设计作为一种文化形态来对待，把月饼包装设计活动作为一种文化現象来关照.

　　月餅錦盒包裝作爲特別商品與消費者之間的信息紐帶，對其文化性的要求更顯得突出.好的月餅包裝不僅可以提高銷售份額，更可以提升品牌形象，使我國傳統的月餅文化得以更廣泛的傳播.色彩在包裝設計中最具視覺沖擊力，是銷售包裝的靈魂，吉祥色紅色和黃色的完美結合，更章顯富貴華麗之感.

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