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如何提升手提袋的品牌形象
2015-06-01 12:01:52 作者：zm 来源：評論：0 點擊：

现如今设计师想要设计优秀的包裝袋，是在包裝袋造型设计、结构设计、装潢设计三者有机地统一，只有这样，才能充分地发挥手提袋設計的作用.而且，手提袋設計不仅涉及到技術和艺术这两大学术领域，它还在各自领域内涉及许多其它相关学科，因此，要得到一个好的包裝袋設計，是需要下一番苦功的.

　　(1)包裝袋造型設計

　　手提袋造型设计又称形体设计，它运用美学原则，通过形态、色彩等因素的变化，将具有包装功能和外观美的包装容器造型，以视觉形式表现出来.包装容器必须能可靠地保护産品，必须有优良的外观，还需具有相适应的经济性等.

　　(2) 包裝袋结构设计

　　包裝結構設計是從包裝的保護性、方便性、複用性等基本功能和生産實際條件出發，依據科學原理對包裝的外部和內部結構進行具體考慮而得的設計.一個優良的結構設計，應當以有效地保護商品爲首要功能;其次應考慮使用，攜帶、陳列、裝運等的方便性;還要盡量考慮能重複利用，能顯示內裝物等功能.

　　(3)包裝袋裝潢設計

　　包装装潢设计是以图案、文字、色彩、浮雕等艺术形式，突出産品的特色和形象，力求造型精巧、图案新颖、色彩明朗、文字鲜明，装饰和美化産品，以促进産品的销售.包装装潢是一门综合性科学，既是一门实用美术，又是一门工程技術，是工艺美术与工程技術的有机结合，并考虑市场学、消费经济学、消费心理学及其它学科.

相關熱詞搜索：手提袋形象品牌

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